Brand reel

HAPPO in twenty-four seconds.

A short motion piece introducing Dr HAPPO — six scenes, six small moments. For social, for partners, for anyone curious about how we sound.

Scene by scene

Six small moments.

Each scene is a 3–4 second beat. Together they form the brand voice in motion — gentle, paced, quietly confident.

0.0 – 3.5s

Greeting

Logo mark fades in next to the eyebrow. Mega "Hello, friend." centred. The mascot scene bounces in bottom-right and settles into a breathing loop.

3.5 – 7.0s

Headline

Word-by-word reveal of "A gentle place to talk." The accent word "talk." scales in with a soft back-ease.

7.0 – 11.0s

Time of day

Four 1-second phases (morning → afternoon → evening → night). Each phase swaps the palette + city + clock + matching hero illustration with a gentle ken-burns zoom.

11.0 – 15.0s

Audiences

Palette resets to morning. Three audience cards bloom in staggered — for yourself, for your family, for your team — each with a coloured dot.

15.0 – 18.5s

Voice

64 animated waveform bars, sin-driven, accent every 5th. Centred line: "Listens to how you say it." Subtitle: "Pitch · energy · rhythm. Tiny acoustic clues, gently — never a verdict."

18.5 – 24.0s

Sign-off

Palette shifts to evening. Centred brand mark + happo. wordmark (accent period). Tagline + copyright. Final 0.6s fade.

Want to see it in motion?

Come say hi instead.

The reel's nice — but Dr HAPPO is online right now. The conversation is shorter than the reel.

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